60 Years of Trails, Community, and Culture in Moab
Last week we were out in Moab for the 60th anniversary of Easter Jeep Safari, one of the most iconic events in the off-road industry.
Hosted by Red Rock 4-Wheelers, EJS continues to bring together the best of the community for a full week of trail rides, connection, and shared purpose.
What makes this event special goes beyond the trails. Through the M.U.D. Fund (Multiple Use Defense), Red Rock 4-Wheelers actively works to protect lawful public access and promote responsible land use. It’s about keeping these trails open and preserving the heritage of Moab for future generations. That’s something we stand behind.
Steel Bender with Dana
We kicked things off with a trail run alongside the Dana Aftermarket / Dana ProParts team on Steel Bender.
This gave us the opportunity to spend real trail time with teams from KC HiLiTES, Warn Industries, and Rock Krawler Suspension. It wasn’t just about the obstacles, it was about the conversations. Sharing insights, talking through industry trends, and aligning on what’s next across the off-road space.
The Pickle Run with Tara McGovern
The next morning started early as we joined Tara McGovern of @roveandreverie, a THRET® brand ambassador, for the Dometic run.
Tara represents everything we look for in the THRET® community. Real trail experience, consistency behind the wheel, and a genuine connection to the lifestyle. Showing up prepared, pushing through technical lines, and doing it with confidence.
The trail, known as The Pickle, delivered everything Moab is known for. Tight canyon sections, technical obstacles, and views that don’t translate through a screen.
We shared the trail with Dustin Isenhour, one of our sponsored Ultra 4 racers, reconnected with Jake Versey, and watched @yellerlife make every obstacle look easy. That’s the kind of trail presence you don’t forget.
Taco Party in Moab
We wrapped up the week with a taco party alongside our friends at Milestar Tires, Moab Ice, and Renegade Performance Products.
Good food, solid people, and time to connect off the trail.
We spent time with Pat Soffe from @OFFPVMT, one of the first builders running THRET®, and had Patrick and Amanda from Rugged Destinations out there with us capturing content and putting their JT to work.
Watch the adventure here.
What EJS Represents
Easter Jeep Safari isn’t just another event on the calendar.
It’s where brands, builders, and enthusiasts come together to keep the culture moving forward. It’s about access, responsibility, and the shared passion that brings all of us back to places like Moab year after year.
This is what it’s about.
The trails. The people. The culture.
THRET ®
Born to Hit the trails™